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5 Writing Tips for Your Email Marketing Campaign

Wondering what to write in your business email marketing messages? Read on for some helpful tips. 1. Create the Perfect Title Readers aren’t even going to click on your emails unless they’re compelled by an exciting title. Experiment with different techniques, including calls to action (“Save Big!” or “Switch Now!”), questions, jokes and more. 2. Emphasize the...

Do You “Like” Your Email Marketing Company?

Small business email marketing is a booming industry, but before you commit yourself to a specific company, you want to make sure you’re signing up for a comprehensive, affordable service. And nowadays, you can’t have comprehensive email marketing without social media integration. With social media buttons for Facebook, Twitter and other services built-in to your email marketing...

What Is Targeted Email Marketing?

Online marketing is all about buzzwords. Strategic. Targeted. Buzz. But when we say EmailSpark.com offers targeted email marketing, what do we mean? Read on to find out. 1. Targeted Email Marketing Goes to the Right People At EmailSpark, we create and constantly optimize your contact list based on a variety of factors: your former customers, the people your email subscribers forward messages to,...

Email Marketing Services to Know

Thinking about small business email marketing? If so, you’re probably wondering about the different ways this advertising method could work to your advantage. Read on for some ideas. Newsletters Business email marketing newsletters are extremely versatile. Convey news about your business or industry, announce an upcoming promotion or event, or showcase select products for sale — or do a...

Gmail’s Priority Inbox: The End of E-Mail Marketing As We Know It?!?

Probably not, but some think this new development may provide a challenge for e-mail marketers. According to the overview provided on the Priority Inbox (I’ll call it PI) support pages, “Priority Inbox can help save you time if you’re overwhelmed with the amount of email you get. It attempts to automatically identify your important incoming messages and separates them out from...

5 Simple Marketing E-Mail Guidelines

There are certain rules that everyone follows should follow when sending out a mass marketing e-mail. They may seem obvious, but it’s alarming how many people ignore or simply forget them. The easiest way to avoid them is by treat your marketing e-mails as you would a cover letter for a job application. Check for typos: Do NOT send out an e-mail unless you’re positive there are no...

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Darn Spam!

We all hate spam. But unfortunately, we all get it. If you’re receiving an overwhelming amount of spam in just one single day, then you’ve got a problem and need to relieve yourself from the spamming blues. Try following these helpful tips to make your daily email experiences more pleasant and personal: Contact with your internet service provider and see what spam-prevention options they...

Full Service Email Marketing 101

Full service email marketing — what’s that mean? Like most things, the definition of email marketing depends on who you ask, but this guide should give you a general idea of the advertising technique and its potential. Email marketing management includes: Email newsletters — Kind of like the direct mail marketing from the days of yore, email newsletters feature your upcoming specials,...

Email Signatures: Your Business Card of the Internet World

A problem that many people struggle with in the workplace and at home is what to append in a signature for outgoing emails.   The most important thing to remember is that your signature serves as an “electronic business card” so a  signature should read and look more or less like a business card would. A business signature can include name, company name, title, address, telephone number,...